Bu kurs hakkında
DIGITALIZATION IN SALES
How digital selling and digital marketing work together to win sales.
Create a digital marketing funnel online and grow your business and sales with automated marketing. Determine the short-term & long-term profit-maximizing price for your digital product.
2 days, 8 hrs (4 + 4) Day 1, 4 hrs. Day 2, 4 hrs.
What you will learn?
- Learn how digitalization is transforming sales
- Learn how to sell digital products
- Understand salesman’s new role in digital world
- Create an online digital marketing strategy that works
- Understand the AIDA Marketing Funnel system of online marketing
- Set up your own AIDA Marketing Funnel for your business or your clients
- Lead a buyer through a buying decision with an AIDA marketing flow
- Know which types of content to produce at which stage of the buyers journey
- Filter the right clients in and the wrong clients out of your marketing
- Find a profit-maximizing price that they can “set and forget”
- Find Their Short-Term Profit-Maximizing Price
- Find Their Long-Term Profit-Maximizing Price
- 2x or 3x profitability using long-term strategies
- Use price to achieve increased sales, increased profitability, increased authority in a niche, and pre-empt competitors
- Determine customers’ price-sensitivity
Who should take this course?
- Anyone selling a digital product
- Anyone designing or developing a digital product
- Anyone who prices online products
You must have an open mind to learn and apply new sales skills. No previous experience is required. Whether you are a new employee, or you have been running one for years I will show you something new.
Day 1 (4 hrs)
- How digitalization is transforming sales
- What are digital sales
- Salesman’s new role in digital world
- What is digital sales coaching
- How to develop a successful digital sales strategy
- Adapting sales tactics to digital sales
- AIDA marketing funnel system
- Lead generation with AIDA marketing
- How to sell with Linkedin and Whatsapp
- How benefit from B2B digital sales and network platforms
Day 2 (4 hrs)
How to implement digitalization to sales
- How to set profit maximizing price (short and long term)
- Customer price sensitivity and price tactics
- How to create digital customer profile
- How to use AI and big data in digital sales
- Gamification and converting leads to customers
- Defining digital sales goals, KPIs and metrics
- Digital sales performance assessment and evalution
- How to implement omnichannel to digital sales
- Digital marketing and CRM integration
- The course is in english.
- Our online trainings are done remotely in a live classroom via the Zoom application.
- Our classes are limited to 15 people so the trainings become more effective.
- We recommend that you attend our trainings in an enlightened and silent environment.
- At the end of the training, digital certificate is sent by e-mail.
- For special or incentive groups please visit our “Corporate Education Solutions” page.