Digitalization in Sales

8 saat 0 Öğrenci Kayıtlı Değerlendirme yok Orta Seviye

DIGITALIZATION IN SALES

How digital selling and digital marketing work together to win sales.

Create a digital marketing funnel online and grow your business and sales with automated marketing. Determine the short-term & long-term profit-maximizing price for your digital product.

2 days, 8 hrs (4 + 4) Day 1, 4 hrs. Day 2, 4 hrs.

What you will learn?

  • Learn how digitalization is transforming sales
  • Learn how to sell digital products
  • Understand salesman’s new role in digital world
  • Create an online digital marketing strategy that works
  • Understand the AIDA Marketing Funnel system of online marketing
  • Set up your own AIDA Marketing Funnel for your business or your clients
  • Lead a buyer through a buying decision with an AIDA marketing flow
  • Know which types of content to produce at which stage of the buyers journey
  • Filter the right clients in and the wrong clients out of your marketing
  • Find a profit-maximizing price that they can “set and forget”
  • Find Their Short-Term Profit-Maximizing Price
  • Find Their Long-Term Profit-Maximizing Price
  • 2x or 3x profitability using long-term strategies
  • Use price to achieve increased sales, increased profitability, increased authority in a niche, and pre-empt competitors
  • Determine customers’ price-sensitivity

Who should take this course?

  • Anyone selling a digital product
  • Anyone designing or developing a digital product
  • Anyone who prices online products

Requirements

You must have an open mind to learn and apply new sales skills. No previous experience is required. Whether you are a new employee, or you have been running one for years I will show you something new.

Syllabus

Day 1 (4 hrs)

  • How digitalization is transforming sales
  • What are digital sales
  • Salesman’s new role in digital world
  • What is digital sales coaching
  • How to develop a successful digital sales strategy
  • Adapting sales tactics to digital sales
  • AIDA marketing funnel system
  • Lead generation with AIDA marketing
  • How to sell with Linkedin and Whatsapp
  • How benefit from B2B digital sales and network platforms

Day 2 (4 hrs)

How to implement digitalization to sales

  • How to set profit maximizing price (short and long term)
  • Customer price sensitivity and price tactics
  • How to create digital customer profile
  • How to use AI and big data in digital sales
  • Gamification and converting leads to customers
  • Defining digital sales goals, KPIs and metrics
  • Digital sales performance assessment and evalution
  • How to implement omnichannel to digital sales
  • Digital marketing and CRM integration

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