Bu kurs hakkında
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
How AI is transforming the future of digital marketing
Learn Highly Futuristic Digital Marketing Technologies with Artificial Intelligence in 2020
Day 1, 4 hrs and Day 2, 4 hrs + 2 hrs workshop
What you will learn?
- Know about AI and machine learning
- Create and manage digital marketing campaigns
- Create augmented reality experiences with apps
- Create numerous content articles with artificial intelligence tech
- Use lead-gen platforms to extract leads on the go
- Use influencer marketing platforms to use for great insights and content marketing
- Use social media marketing and Linkedin for B2B and B2C business
- Use big data for analytics and e-mail marketing
- Integrate mobile marketing to omnichannel
- Join digital marketing workshop to see the use cases
Who should take this course?
- Newbies and advanced digital marketers.
- Content Creators who would be leveraging AI technology for content creation and curation
- Lead-Generation newbies, experts or Email Marketers who have an interest to learn new tech.
A little knowledge in digital marketing is a plus. Having the passion to learn new game-changing technologies in this field will be an add-on for faster learning and retention. No previous experience is required. Whether you are a new employee, or you have been running one for years I will show you something new.
Day 1 (4 hrs)
- What is AI and how does it work?
- Human intelligence and AI
- How AI is transforming the future of digital marketing
- Google As An AI-First Company
- The new role of digital marketeer
- What are the digital marketing mediums?
- SEO, big data, and advertising
- Rank brain and digital assistants
- Basics of data science and SQL
- How to use latent Semantic Indexing
- Campaign design with AI
- Digital metrics and KPIs
- How to manage digital campaigns with business intelligence
Day 2 (4 hrs)
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest)
- B2B marketing and Linkedin
- Mobil marketing and omnichannel integration
- How to design mobile marketing apps campaign wise
- E-mail marketing and chatbots
- Digital marketing use cases
- The future of internet marketing
2 hrs Workshop
- Designing digital marketing campaigns
- Campaign management
- Performance assessment and evalution
- The course is in english.
- Our online trainings are done remotely in a live classroom via the Zoom application.
- Our classes are limited to 15 people so the trainings become more effective.
- We recommend that you attend our trainings in an enlightened and silent environment.
- At the end of the training, digital certificate is sent by e-mail.
- For special or incentive groups please visit our “Corporate Education Solutions” page.