Artificial Intelligence in Digital Marketing

Kozan Demircan
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How AI is transforming the future of digital marketing

Learn Highly Futuristic Digital Marketing Technologies with Artificial Intelligence in 2020

Day 1, 4 hrs and Day 2, 4 hrs + 2 hrs workshop

What you will learn?

  • Know about AI and machine learning
  • Create and manage digital marketing campaigns
  • Create augmented reality experiences with apps
  • Create numerous content articles with artificial intelligence tech
  • Use lead-gen platforms to extract leads on the go
  • Use influencer marketing platforms to use for great insights and content marketing
  • Use social media marketing and Linkedin for B2B and B2C business
  • Use big data for analytics and e-mail marketing
  • Integrate mobile marketing to omnichannel
  • Join digital marketing workshop to see the use cases

Who should take this course?

  • Newbies and advanced digital marketers.
  • Content Creators who would be leveraging AI technology for content creation and curation
  • Lead-Generation newbies, experts or Email Marketers who have an interest to learn new tech.


A little knowledge in digital marketing is a plus. Having the passion to learn new game-changing technologies in this field will be an add-on for faster learning and retention. No previous experience is required. Whether you are a new employee, or you have been running one for years I will show you something new.


Day 1 (4 hrs)

  • What is AI and how does it work?
  • Human intelligence and AI
  • How AI is transforming the future of digital marketing
  • Google As An AI-First Company
  • The new role of digital marketeer
  • What are the digital marketing mediums?
  • SEO, big data, and advertising
  • Rank brain and digital assistants
  • Basics of data science and SQL
  • How to use latent Semantic Indexing
  • Campaign design with AI
  • Digital metrics and KPIs
  • How to manage digital campaigns with business intelligence

Day 2 (4 hrs)

  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest)
  • B2B marketing and Linkedin
  • Mobil marketing and omnichannel integration
  • How to design mobile marketing apps campaign wise
  • E-mail marketing and chatbots
  • Digital marketing use cases
  • The future of internet marketing

2 hrs Workshop

  • Designing digital marketing campaigns
  • Campaign management
  • Performance assessment and evalution
  • The course is in english.
  • Our online trainings are done remotely in a live classroom via the Zoom application.
  • Our classes are limited to 15 people so the trainings become more effective.
  • We recommend that you attend our trainings in an enlightened and silent environment.
  • At the end of the training, digital certificate is sent by e-mail.
  • For special or incentive groups please visit our “Corporate Education Solutions” page.


Kozan Demircan

32 Kurs
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